Growing a customer base through applications
Magnetic resonance is rarely bought because of a data sheet. It is bought because it answers a question that a laboratory has today. Customer development starts from that question: who has it, what they measure now, and what the technique could change for them.
MSY Consulting works from the application, not from the instrument. That is why the work is done by people who have run the measurements themselves.
From first contact to installation
- Identification of laboratories and teams with a matching need, by market and by application
- A first conversation about the sample, the question and the current method
- Demonstrations, on site or remote, with the customer's own samples where possible
- Sample measurements and a short written result that the customer can show internally
- Follow-up until the decision is taken, and support through delivery and installation
Step by step
- Understand the need and the current method
- Check feasibility on representative samples
- Show the result and discuss what a routine method would look like
- Support the customer's own evaluation until a decision is made
- Hand over to installation, training and application support
Customers, distributors and partners
First of all, laboratories and companies, whether they already have a benchtop NMR or EPR system from Bruker or not. Those who own one can use it for more applications. Those who do not yet can find out first what the technique would do for their samples.
Then manufacturers, distributors and partners that sell benchtop NMR and EPR systems and want application expertise next to their sales team, in one country or across Europe.
Talk to us
Tell us the market, the region and the applications you want to develop. We will propose a way of working.
Let's talk about your application
Send an email describing your instrument and your application, and you will get a reply.
contact@msyconsulting.euMSY CONSULTING SAS · Wissembourg, France · LinkedIn